Never forget that a calendar is strategic. When you calendar a plan, you are not just picking dates; you are finding the premier moment for an event to be held, social media to spread the word virally or an ad campaign to launch. Timing is critical to success. A few important guidelines can help make sure your calendaring is effective.
The budget should also be considered strategically. The issue should not only be a total cost but also who will pay and how. Highly creative plans find solutions to budgetary limitations, many of which result in greater creativity and persuasive power.
Answer both exercise questions on Page 180 in your textbook. Answer these questions based on what you project would work best for your final project company/organization (AMERICAN RED CROSS)
1.Examine a local annual event, and identify what publics are being targeted. Put together a Grant chart for preparations and tactics. What are all the elements of the event, including partnerships, media and collateral materials?
2. Look online and make some phone calls to estimate the cost of the tactics identified for the above event. Categorize the budgetary items by public to determine a cost per public. Identify where the organizers might have negotiated discounts or contributions and where partnerships have mitigated the cost?
