Main Text Marshall, G.W. and Johnston, M.W. (2015), Marketing Management, 2E, McGraw-Hill, New York. Acting as consultants, Identify organizations that face marketing challenges, negotiate access to the organizations, collect and analyse the resulting information and data. Develop a three-year marketing plan for them. Using appropriate marketing concepts, analyse the firm and the product/service, extent of marketing data sourced and utilized, marketing programs recommended and the justification provided as well as the quality of the writing. Brief report outline: Executive summary Introduction Situation analysis Marketing strategy (core strategy, marketing objectives, financial objectives, target markets, positioning) Marketing tactics Financials Implementation and controls Submit a 4000-5000 word report (including appendices and references)
