Assignment: Research Assignment #2 (100 Points)
Assume you were just appointed “Head of Marketing” for your new company. Provide an overview on 5-6 leading suppliers that you would consider apart of your marketing campaign, potentially feeding into your new dash board. Give a good overview of the vendors web site, how the technology/ platform works, key strategy & benefits -inbound/outbound data, how you plan to leverage to strengthen your marketing efforts.
Format in “Word Document”, you can case cut /paste to help show examples. Total 8-10 pages, including your reference section. In class oral discussions, you will be called upon to provide an executive overview of your plan.
