no more than 5 pages in length – no title page, 1.5 spaced, 12 point font.Copies should be kept of all work submitted & you are requested to submit your cases to Turn-It In online before the due date as well.Spend some time reading the case and relating it to the chapters we’ve discussed in class. You should be able to critically analyze this case from the material given to you so there is no need to do secondary research (if you do want to do secondary research to update the case this is fine).The discussion is intended to formulate strong answers to the final written memo, make sure you answer as though you were a marketing executive, not a consumer.Use marketing words and terminology, not terms like “stuff” and “things”. Make each thought and sentence count – and make each simple and to-the-point. Avoid extra words or “filler” material.Write your cases with a business writing style – short and to the point as opposed to an academic writing style – which is more of an essay format. BUT make sure you use complete sentences!Communicate well – use interesting sentences, correct grammar and spelling, accurate syntax.Throughout the analysis, give your educated opinion (backed up by facts from the case).Late cases will not be accepted and given a mark of zeroMARKING:These cases are worth 10% of your final grade each (so 20% overall). Points will be taken off for unprofessional written submissions with grammar, English, spelling and format errors, or if the case is late.Part 1 – Discussion Framework: (this is to get you thinking before you write, make it a 1st draft)1. Define the problem – the type of case and what problem(s) or issue(s) should be the focusfor your analysis. For example, what is the scenario or situation that the case is asking you to address? What are you asked to do as a marketer and decision maker? How would success be articulated for this particular scenario or situation? Set the case up here to address key issues you see for the company in the case.2. List any concepts from the course that can be applied – for example write down any principles, frameworks or theories that can be applied to this case (hint: you should relate this case to any concepts in the text and anything we have covered in class).3. List relevant ‘facts’ – for example both qualitative + quantitative data from the case. (hint: this includes relevant information such as characteristics of the industry, consumers, competitive environment, characteristics of the organization). This is the evidence that feeds into your analysis.4. Describe the results of your analysis – for example, list in priority your recommended courses of action that have come out of your research and analysis, you should have at least 3 alternatives to recommend in addressing the problem. Here you will frame your analysis to identify the alternatives and recommend a course of action that addresses any uncertainties in the market and, more importantly addresses the problem you are focusing on.5. Describe your preferred action plan – pick your best recommendation and discuss the strategies and tactics to get the company there. Make sure you write a clear statement of what you would recommend based on your analysis, how the company should move forward with this recommendation and how you would measure success.Part 2 – Written Memo Framework: (this is what you cover in your memo, all points above should contribute to the writing of your memo)Consider your written memo to have three major sections which you have discovered in your discussion process to answer this case effectively as a nonprofit marketer:Identification of the strategic issues and problems (1 page max) – point 1 aboveAnalysis and Evaluation – points 2 & 3 aboveRecommendations & Results – points 4 & 5 abovePlease note: Analysis and Evaluation should represent the bulk of your written case submission. This section should NOT simply re-state case information but should contain an assessment and interpretation of the facts as you see it.
