THE MISSION: ( the brand chosen for this essay is Uniqlo) Considering the supply chain of a given brand, the student will analyse the supply chain management from the sourcing of fabrics up to distribution in the POS (online & off line). They will have to include in their analysis the strategies related to CSR, ethic and environment. The structure and content of your individual report should include : Cover Page (not include in the word count) Executive summary (not include in the word count) Table of contents (not include in the word count) 1.Introduction Brand presentation 2. Brand analysis Customer Target Assortment range Price range Number of POS (Retail & Wholesale) and their related location per region Sales revenue 3. Critical Analysis of the different steps of the brands Supply chain Materials Manufacturing Logistics POS (offline & online) for which you will evaluate the customer experience Each of these different steps will have to be evaluated according to the CSR, the ethics and environmental perspectives. 4. Recommendations Based on the previous analysis, what kind of improvement points related to the CSR could be considered by the brand? 5. Conclusion Referencing list (not include in the word count) A list of References that are used to collect information; all the referencing should be done according to the Harvard referencing system. One of the purposes of referencing is to enable others to find the information that you have used in your assignment. Also, it is important to acknowledge the work of others if you have referred to it in your assignments; if you do not, you will be accused of plagiarism. To avoid plagiarism, you must cite and reference all the sources of information that you have used in your assignment. Bibliography (not include in the word count) https://libguides.mmu.ac.uk/refguide/mmuharvard Please visit https://www.youtube.com/playlist?list=PL9sZ_AmkyAXiUmy3Z5Huefezq8nGUUJ Rm Appendix (not include in the word count) You can download the full MMU Harvard Referencing Guide as a PDF (7th edition) Please visit On the other hand, the MMU Harvard Referencing is uploaded to YouTube. For more information, please visit the Manchester Metropolitan University (MMU) website at https://libguides.mmu.ac.uk/c.php?g=281251&p=1873441 MMU has a standard version of the Harvard referencing style called MMU Harvard.
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