This brand audit examines the musical instruments, particularly keyboards, based on the following elements. The attached doc defines each element. You can use the definition in the paper. Please do at least a paragraph on each element for both Casio and Roland.1. brand personality2. brand image3. brand identity4. brand differentiation5. brand positioning6. brand communication7. brand loyalty8. brand equity (including financial equity)As you examine these branding elements, the report should also answer the following questions:1. How strong are the companies’ brands in the market?2. What are the factors contributing to their strengths and weaknesses?3. How are these two brands competing against each other? How strong is their global performance?4. How do consumers perceive their brands?5. Are there any sub-brands? Are there any brand extensions?Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for Casio and Roland. Please use references and cite “in text” quotes.
