Read the lecture slides before write the assignment! Must relate to what in the lecture slide! Assignment summary: A New Enterprise Growth Strategy This is an assignment requires the development of a growth strategy for an enterprise started by one of the members of the group. The management of the enterprise is thinking about the need to present a compelling argument about the future of the enterprise to external audiences the external audiences include potential investors, potential employees, potential partners and the media. In order to develop this compelling argument they need to create a source document that contains all the relevant information, analysis and recommendations for the future growth strategy of the enterprise. The task is to create the source document, which will provide the foundation information for all future communication about the companys growth strategy. A few key points: – 1. The source document is not a pitch deck, although the material for your pitch deck should be drawn from your source document. 2. You might find it useful to think about the core information you may need to provide to key stakeholders such as investors, employees, major suppliers and major channel partners as well as the information you will need to make key decisions about the business. 3. The document should include a very high level financial outlook. Revenue, total costs and net profit will be fine, but if you want to include variable costs and gross profit, that is fine, and you should work on three years, and clearly state the key assumption behind your financial outlook. 4. 4. As a new enterprise, your audience is always interested in the source of your information and of course they are very aware of IP issues, so proper referencing and an accurate and complete bibliography is critical to getting a good reception. The written report should be up to 2,000 words per student but does not include references and bibliographies.
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