Search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organizations marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organizations strategy. The following is a list of concepts/models your brochure can include as you will need to use a minimum of five concepts/models to complete your brochure. You may use MS Word, Publisher, etc. to design your brochure. However, please submit your brochure in PDF format. Porters 5 Forces of Competition Customer Lifetime Value Product Line Analysis (Cannibalization Assessment) Brand Equity Value Proposition Price Elasticity of Demand Pricing Analysis Break-Even Analysis Creativity and professionalism of the assignment presentation will also be counted toward the students grade so be sure to submit a creatively and professionally designed report
