Case study write-ups will be due at the beginning of class every Monday (2 pages, double-spaced). I recommend reading the case multiple times and looking over all charts and graphs to form deeper analyses and insights beyond the case’s surface-level information. Cases will be graded on quality over quantity.Case study link: https://drive.google.com/open?id=1nAcQqMLs4Zm_bJlu-Qto75DonICrQQz5Answer these 3 questionsEasy Jet case1. Do they have a competitive advantage?- Look at the financials- Analyze the figures and graphs- Look at their performance compared to others- Evidence2. Why? What leads to the competitive advantage?- Factors- Evidence- How do they win in the market?- What is it that leads to the competitive advantage?- What generic strategy do they use?- Low cost?- Luxury- What are the driving factors that are leading to that competitive advantage?3. Is the competitive advantage sustainable?- Opinion? Why or why not?
