Overview: Prepare a written business plan for International Business Machine (IBM) Corporation.• In preparation, read Case 22 International Business Machines (IBM) Corporation, 2015 (ATTACHED).• Read the case for highlights of the company and its initiatives.• Conduct research on the company through its website, annual statements, Yahoo Finance, Hoovers, and so forth.• Conduct research on scholarly peer-reviewed articles to support the analysis of your internal and external assessments along with your proposed strategy formulation.• Some of the bibliography and references will most likely come from the firm, e.g., source documents, annual reports, and financial statements. As such, this reduces the need for peer-reviewed sources. However, peer-reviewed sources are still important and should be listed in the bibliography/reference section(s) and cited in the paper as appropriate.Guidelines:1. Introduce the various topics that will be addressed in the research paper. Identify the method(s) that will be used to collect the data for the topics and how that data will be evaluated.2. Brief discussion of the firm to include its principle goods and services, market share, and geographic locations where it operates. This should include the firm’s vision and mission statements, and major competitors.3. Complete an internal assessment of the firm. This should include an evaluation of the financial ratios, current and proposed organizational chart, market position of firm and competitors, current marketing strategy, value chain analysis, social media platform, and 10 most important strengths and weaknesses (SW).4. Complete an external assessment of the firm. This should include an evaluation of the major competitors, competitive profile, key industry trends, and 10 most important opportunities and threats (OT).5. Complete a strategy formulation of the firm. This should include your complete SWOT analysis with strategies that you recommend. Provide specific strategies and cost.6. Complete a strategy implementation for the firm. This should include your earnings per share before taxes, analysis on how to finance the change, i.e. stock or debt. Include your projected income statement and balance sheet with retained earnings calculations, along with your projected financial ratios.7. Complete strategy evaluation for your firm. This should include a Balanced Scorecard to reflect financial and nonfinancial objectives of your recommendations.8. The discussion should provide a brief summary of the previous sections and the conclusions you have reached.9. Organize your research paper to logically flow and address all requirements. This research paper will be graded on both content and format.• Conduct research on the International Business Machine (IBM) Corporation.• Prepare an APA formal 12-page (not including reference, appendices, and attachments) research paper.• Must include introduction, main body content, and conclusion.• Must use textbook (listed below) as reference and you can you as many additional references as you require, however, references must be properly cited in the paper, and they must be validated ‘peer reviewed’ sources and should NOT be from Wikipedia, newspapers, blogs, websites, new releases, white papers, advertising articles, business journals, and social media.• Textbook References:o David, F.R., & David, F.R. (2017). Strategic management concepts and cases: A competitive advantage approach (16th ed.). Boston, MA: Pearson Education.o Google Drive Link: https://drive.google.com/open?id=1zds-hAH1qJ9DeKvSVwQYHtzuCGjP_L7o• Paper must adhere to the outline below:Title: Business plan for International Business Machine (IBM) Corporation.OutlineI. Introduction- Introduce the various topics that will be addressed in the research paper. Identify the method(s) that will be used to collect the data for the topics and how that data will be evaluated.II. Current Operating Picture- Brief discussion of the firm to include its principle goods and services, market share, and geographic locations where it operates. This should include the firm’s vision and mission statements, and major competitors.III. Internal Assessment- Complete an internal assessment of the firm. This should include an evaluation of the financial ratios, current and proposed organizational chart, market position of firm and competitors, current marketing strategy, value chain analysis, social media platform, and 10 most important strengths and weaknesses (SW).IV. External Assessment- Complete an external assessment of the firm. This should include an evaluation of the major competitors, competitive profile, key industry trends, and 10 most important opportunities and threats (OT).V. Strategy- STRATEGY FORMULATION: Complete a strategy formulation of the firm. This should include your complete SWOT analysis with strategies that you recommend. Provide specific strategies and cost.- STRATEGY IMPLEMENTATION: Complete a strategy implementation for the firm. This should include your earnings per share before taxes, analysis on how to finance the change, i.e. stock or debt. Include your projected income statement and balance sheet with retained earnings calculations, along with your projected financial ratios.- STRATEGY EVALUATION: Complete strategy evaluation for your firm. This should include a Balanced Scorecard to reflect financial and nonfinancial objectives of your recommendations.VI. Conclusion- The discussion should provide a brief summary of the previous sections and the conclusions you have reached.References
