– Questions of the exam could be as the following:
1. The external analysis ( PESTEL + 7 forces: Threat of New Entrants – Bargaining Power of Buyers – Threat of Substitute Products – Bargaining Power of Suppliers – Rivalry Among Competing Firms – Power of Other Stakeholders – Power of Complementors)
2. Apply the TOWS SWOT analysis + Strengths and Weaknesses.
3. How can Ryanair be a profitable business strategy company?
o Choose the strategy and how will it affect each dimensions ( customer- financial- organization internal).
o BLS ,CLS and Green strategy in future +Recommend Strategy and how it could be implemented?
4. Which KPI should be used for the strategy + measure it with the new balance scorecard.
5. Please use the New KPI (in our days) see PowerPoint attached (1. KPIs & BSC in Practice_v3)
