Answer the following questions. Answers should be thorough and well written. Use proper punctuation, grammar, spelling and easy to read sentence structure. Your comment needs to provide sufficient detail and examples of what you are describing. Each answer to the questions needs to be a minimum of roughly 150-200 words as long as you are specific enough.
The questions are as follows (please number each answer):
1. Discuss the key ethical issues of taste, stereotyping, use of sex appeal, and targeting children. Give examples of commercials that use stereotyping and sex appeal.
2. List three ethical questions advertising professionals can ask themselves when confronted with ethical dilemmas concerning whether shockvertising “crosses a line.”
3. Amy is seven years old and loves to play with dolls. In fact, she has more than 20 Barbie dolls and lots of clothes and accessories, including three cars, a house with furniture, and an airplane. Mattel, the manufacturer of Barbie, also sells many other products with the Barbie brand, such as games, notebooks, and girls’ clothing, to name a few.
One ad for Barbie shows an animated Barbie character diving from a diving board doing flips and twists before landing in a pool. The commercial was advertising a Barbie doll with a diving board that can be attached to the side of a bathtub. Amy begged her mother for the doll and got it, but she was very disappointed when the doll did not perform as she had seen it perform in the commercial. She realized she had to hold on to the doll to make it flip around and dive into the water. What was wrong with this ad?
What self-regulatory agencies would likely investigate advertisements for Barbie?
Amy’s mother limits Amy’s television viewing time because she feels there is just too much advertising influencing her child to want more stuff. However, there are restrictions regarding advertising toward children. Briefly name and describe the laws and regulations specific to television advertising targeted at children.
