Instructions
You are asked to complete a course project in the form of a group presentation. It cannot exceed 25 minutes. The goal of the project is to apply the concepts you learned in our class to a real pricing problem, either one created by the team or an opportunity faced by a real organization (potentially your own). You will not hand in a report for this analysis, just the presentation and any excel models/documents (please provide me a hard-copy and post to Sakai).
You will find below a set of suggested project ideas after this section, but you are free to choose your own topic. If you do decide to choose one on your own, please discuss it with me well in advance. It may be a product or service and can be an international company.
Note that the questions in each topic are meant to be suggestive, not exhaustive. You should feel free to add additional analyses/ areas of discussion within the chosen theme the key is to unearth insightful findings and conclusions founded on real-world observations and linkages with pricing concepts. Keep in mind that you are expected to apply your knowledge and skills acquired in previous courses such as excel, regression, optimization, and statistics, as these will enhance your analysis.
Does it address a pricing challenge?
Quality of the insights expressed and conclusions founded in real world insights and analysis. Is it logical, can the narrative thread be followed?
Degree the presentation is linked to pricing concepts
Quality of the ideas expressed. Well researched and communicated.
Engagement & Creativity: Does the presentation hold the classs attention and interest. Is it interesting and novel? X-Factor
Develop and usage of a pricing model by using online, nonproprietary data points and analytical evaluations through excel, R, Python or another tool.
