You will select a company or non-profit organization (AMERICAN RED CROSS) and create an in-depth 8-Step Strategic Communications Plan. The final project is worth 25% of your final grade.
The eight steps are to include the eight sections discussed throughout the semester. The 8-Step Strategic Communications Planning Matrix layout can be found on pages 16 and 17 in your textbook. It can also be accessed here > COM3520 Final Project PDFPreview the document
The eight steps include the following:
(1) background, (2) situation analysis, (3) core problem/opportunity, (4) goal and objectives
Final Project Submission Format
Format: Word.doc with double spaced paragraphs
Cover Page: Team names & Company/Organization Name
Table of Contents
8-Step Strategic Communications Plan (identify each section with a header)
Background
Situation Analysis
Core Problem/Opportunity
Goal and Objectives
