As mentioned in my inquiry, the general topic is tea, but from economic perspective, and with a territorial focus on Europe. Main ideas in the paper should be: History of tea – a general overview on hundreds of years developing a tea culture in the East, its first exports to the West, first global corporations that helped in creating economical bonds between China, India and other exporting Countries of the East to then global colonial forces from Europe (for instance British East India Company) For the following topics, you are not required to follow this precise order; the writer can turn it around if he/she feels it will be more logical. They are interconnected, however it is always better not to put all segments under just one headline. Industry – how and where is Tea produced today, how much money is in the industry, Economy – following the Industry topic, the emphasis on economy should be European market. Which countries drink most Tea? Who owns most or the largest companies in the world? How Lipton tea made its entrance in Chinese market; Lipton as a global western company in respect to traditional chinese culture of tea. Maybe a short comparison on coffee would be interesting. Also, it was almost a revolution in tea consumption after tea bags were introduced. How did it change the industry and its spread in global markets. Trade – biggest european markets, emphasis on importing countries, Tea today – wholesale and retail trends Future of tea, market forecast, is the industry growing? On what rate?
