In this assignment, you will design a questionnaire that addresses your client’s research problem. Eventually, you will design the entire research plan behind the survey (e.g., survey method, sampling plan, sample size, questionnaire development), but to get started, you will focus on the questionnaire.Congratulations! Terhes & Brown Insights has won a research contract with the client (was yours the winning proposal?) The winning proposal focused on an initial survey project that will address a pressing business concern for the client. Now your team is being asked to design the questionnaire that will be used. Let’s get to work!https://www.dropbox.com/sh/792wi7uk57ug8rw/AAAAxBM24zouXwmEzs6mU4OEa?dl=0The Client – As a marketing researcher for the consulting firm Terhes & Brown Insights, you are being asked to design a questionnaire for your new client. The client is in the field of print and digital media (e.g., they produce a hard copy of a magazine as well as a digital magazine).The Management Problem – Printing a hard copy of a magazine is expensive and the client is considering eliminating the print version of the magazine and shifting to an online only magazine. Before making this decision, the client needs to know how this might impact current readers of the magazine. The client would like to better understand how eliminating the print version of the magazine might impact readership and understand the value the print version delivers to readers.The Research Questions – Research questions to be addressed include:If the print version of the magazine is eliminated, how will this be perceived by current readers? Will they stop reading the magazine?Who is currently reading our magazine (not just who is receiving the magazine, but who is actually reading it or displaying it on their coffee table)?How will different segments of our readers respond to a digital only magazine?How can we increase readership of the digital version of the magazine?Please Note: We will not actually administer this survey so do not feel pressured to send your survey out into the world and get responses. Instead focus on questionnaire design and rules of good survey planning.Assignment DetailsYou will have one week to create a questionnaire (due Sunday of Week 8 by 11:59pm)Each team member creates a questionnaire (minimum of 10 questions) for the client that addresses the clients research needs.Submit as a Word document to this assignment linkSubmit a second time to next week’s team discussion forumThe questionnaire MUST follow the Company Formatting Guidelines. (Scroll down for the Questionnaire Format)
