Do you think it is wise for Dominos to stick to its traditional home delivery business model, even when that is not the norm in a country, and when its international rivals have changed their format?

QUESTION 1: Do you think it is wise for Dominos to stick to its traditional home delivery business model, even when that is not the norm in a country, and when its international rivals have changed their format? QUESTION 2: How does the marketing mix for Dominos in Japan differ from that in the United States? How does that in India differ from the U.S. marketing mix? QUESTION 3: What lessons can we draw from the Dominos case study that might be useful for other international businesses selling consumer goods?

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