Read the following case study:( Please find attached) Kotler, P. and K. Keller (2016) Marketing excellence: Nike, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 52-54. Critically discuss Nikes marketing mix approach, and how effectively it is responding to marketing environmental challenges any ONE national market of your choice (100 Marks). As a guide you should: a. Provide a critical discussion of the marketing mix of Nike in ONE country of your choice through the use of appropriate literature and practitioner sources (50 marks). b. Critically discuss how effectively the company is responding to marketing environmental challenges using PESTEL analysis in ONE specific country of your choice through the use of appropriate literature and practitioner sources (50 marks) c. Conclusion Note. You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc). Do not address the questions (if any) at the bottom of the printed case study. Please note that you should use the printed case study as a starting point in your analysis, as you are expected to undertake your own desk research to update your understanding of the current corporate context of the company in the case study. You may find the following paper on the extended case study method of assessment useful in guiding your preparation: https://usir.salford.ac.uk/17001/1/paper_39.pdf Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.
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