Your task is to write a reflection essay based on course materials and external sources that addresses the following two (2) questions regarding the Burson-Marsteller, Facebook v Google case study discussed in class
If you were working with Burson-Marsteller and were asked what you would recommend when Facebook requested a campaign like this, what would your answer be? As part of your response, be sure to address ethical obligations of public relations professionals and the role of public relations within society.
What do you perceive to be the implications in society for public relations when situations like the case of Facebook & Burson-Marsteller occur?
Here is are links related to the case:
Burson-Marsteller Facebook Case Study (slideshare)
Burson-Marsteller & Facebook Part Ways (PRWeek)
Facebook Hired Former CNBC Reporter to Spread Lies About (Business Insider)
You MUST employ the S.A.D. model for moral reasoning in your evaluation of the ethical case.
Your response must be no less than 1000 words and no maximum word limit.
You must include at least two (2) citations from the course reading materials covered to date and a minimum of two (2) external citations are also required.
All external sources are to be properly cited in your reflection essay and listed after your conclusions in APA Manual of Style format (see APA crib-sheet
&/or Purdue Owl in additional materials folder under “Instructor’s Teaching Materials”).
