Note that you’ve already covered this first set of topics below in order #456495. Feel free to revise your earlier work as needed. This assignment will be a continuance of order #456495. Therefore, the 3 pages (that are already done and paid for) from order #456495 should be added to this order of 6 pages, making this a total of 9 pages.A description of your selected company/brandThe core products/services they offerA brief historyKey current competitorsA SWOT (strengths, weaknesses, threats & opportunities) analysisFor each, identify and describe a minimum of 3 examples (12 in total).A description of the product/service that you want to market & SWOT rationale.For the new 6 pages for this order, address the additional topics below to complete the marketing plan. Again, reference the example (uploaded as pdf in files) and also reference chapters 4-9 in the book White, S. (2019). Principles of marketing (2nd ed.). There should be a total of 4 scholarly sources including White, S. (2019). Principles of marketing (2nd ed.).-Segmentation approach and rationalee.g., Demographic, geodemographic, behavioral, psychographic, etc.-Target market(s) description-Positioning statement-Marketing mix detailsAddress each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.-Success metricsDiscuss at least 3 metrics you might analyze to evaluate the success of your plan.-International considerationsIdentify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.-ConclusionSummarize your plan and why it deserves to be funded.
