Main Objective of the assessment In this assignment, you need to demonstrate an in-depth understanding of the international strategy of the company as well as the theories covered in the lectures. You are expected to use relevant materials from a range of sources, including textbooks, journal articles, conference proceedings etc. when formulating your assignment. Description of the Assessment You are required to collect the secondary data from a real-life company which has internationalized (operated in more than two countries), and answer the following questions: 1. Why do you think this companied is internationalized, please provide evidence to support your argument. 2. Please focus on one of the areas, such as, cultural difference management, CSR, entry mode choices, balancing the tension between globalization and localization, to illustrate the chosen company’s international strategy, based on theories learned from this module. 3. Would you suggest to the CEO of the chosen company to improve in their international strategies, where, why, and how to improve?
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