Case Study Guidelines CASE: Failure at Entry (in Berg, 1977, Failures in Organization Development and Change Cases and Essays for Learning) CASE STUDY IN THE SUBMITION BOX AND THE READINGS, as well i will send extra readings thats need to be used Case Study Question: Consider Bergs engagement with AMW as an external consultant. What went wrong, why and what could Berg have done differently? Answer the question by referring to (some of) the following issues and relevant readings – The nature of consulting, the role of consultants as change agents and the stage of a consulting assignment. – Power dynamics, stakeholders, and organisational politics – Persuasion principles that were used / could have been used more effectively The word count for the case study assessment is 1000 words (+/- 10%) This does not include reference lists and bibliographies. Please use Harvard standard and referencing. Font: Times New Roman, Arial or Calibri, size 12, line spacing 1.5.
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