Any borrowed information must be sourced apa style. You can find my Professors breakdown of what she is looking for attached to this assignment.The campaign plan (essay format) The plan must include an inventive title with a title page, along with a detailed consideration of at least the following, along with a proper introduction and conclusion:Purpose• What is the goal (purpose, objective) of your campaign? Briefly introduce your target audience. What do you want the members of your target audience to think or do as a result of your campaign?AudienceDescribe your target audience• Analyze the attitudes, values and activities of your audience (psychodemographics)• Analyze the motives and needs of your audience (troubled by a problem or unmet need, to help us make a decision, and/or assuring us we made the right decision, etc.)• What specific strategies are used to personalize the product/service to adapt the message to the audience?Sales worthiness• Based on the audience analysis, what attitudes, values and activities will your product/service appeal to? Examples here include image, health, self-esteem, trust, loyalty, etc.• Which needs and/or motives of the target audience does the product satisfy?
