Strategic alliances are cooperative agreements between two or more companies to work together and share resources to achieve a common business objective. Joint Ventures are a formal type of strategic alliance in which two companies jointly create a new separate company to enter a new business area.. Strategic alliances are an appropriate entry strategy to use for several reasons. For example: Strategic alliances are particularly appealing when a firm wishes to enter an embryonic or emerging market, but hesitates to commit the resources. Strategic alliances allow two or more companies to share the risks of a new business. Such was the case when Radio Shack and Sprint teamed up in the 1990s to market their products. You are to Choose any 2 current business currently the news that have an established partnership or joint ventures. Describe why they entered into this partnership by relating their relationship to 3 specific concepts in Chapter 8 of your text. You are to answer each of the 3 concepts with page references to the text along with the references on the companies you researched.
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