Please look at guidelines first, this is a group work. You only need to write INTRODUCTION part. Our chosen company is Xiaomi (Chinese smartphone company). The first internationalisation is in 2014 in Singapore(developed market), the second internationalisation is in 2014 in India(emerging market). Based on introduction, follow the 4 steps: 1. Explain the Xiaomi’s current situation 2. Explain ongoing growth opportunities 3. Explain the timeline of developing 4. Overview of two internationalisations. When did Xiaomi start internationalisation?Where?Why did Xiaomi decide to start its internationalisation by entering into a developed market(Singapore)?
- ISB PGP Pro Admission Essay
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